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How to Get Your Press Release Published

There is a little known secret to getting your news printed in publications.  Marcia Passos Duffy, editor of The Business Journal, tells us how in this article that originally appeared in the May/June 2016 Outlook News "Ask the Expert" column.

The secret is this:  You have to think like a reporter.

What does this mean?

  1. You need to separate the real news about your company from promotional fluff, hype or cliches.
  2. You need to deliver a sharp story angle that's interesting to readers.
  3. You need to write this in a professional manner with a press release.

While there are plenty of reasons that a press release may be in order, here are some topics that are NEVER considered news:

  1. Hype about low prices and good service.
  2. General information about your company (this is OK for background, but not a press release).
  3. A story about the "wide selection" of products or other vague characterizations of a business or its products.

Now that you know when not to send out a press release, here are some good reasons that you should - remember, your press release is not an ad!
Think "NEWS":

  1. New location
  2. New business name
  3. New work with nonprofits - such as a charitable contribution, or special work with charities (for example, an accounting business that is offering free financial counseling to disadvantaged families).
  4. Unique new product or service that has been added on to a business - unique to the industry or the area.
  5. A significant new contract your business has landed.
  6. Award given to member of the business or company itself.
  7. Business owner attending a conference or completing a degree/certificate relevant to business.

You don't need to send out a press release for every little thing your company does, but if it meets the criteria of being "newsworthy", sending out press releases will help get you coverage on a regular basis.

About the author...Marcia Passos Duffy is the founder of The Small Business Journal which recently merged with The Keene Sentinel's Business Monadnock to form The Business Journal.  She is also the owner of Backporch Publishing, LLC, which publishes atHome Magazine and The Heart of New England online magazine.

Congratulations 2015 Business of the Year Winner!

On January 6, 2016, the Greater Keene Chamber of Commerce honored the Hannah Grimes Center and Marketplace with the 2015 Business of the Year Award.  The winner of the award is determined by a committee of the past five years' award winners.  This year, the committee consisted of representatives from Markem-Imaje, Antioch University New England, Savings Bank of Walpole, Luca's Mediterranean Café and the W.S. Badger Company. GKCC members are welcome to nominate an  organization or self-nominate their own.

The Hannah Grimes Center is a 501 (c) 3 nonprofit organization based in Keene, NH.  Their mission is to inspire businesses and the community to innovate, connect, thrive and give back.  The organization believes that business and community are inextricably linked; the success of either is contingent upon the success of both.

The Hannah Grimes Center for Entrepreneurship educates, supports, and assists in the successful development of entrepreneurs who are committed to building a vibrant community.  Through the incubator, various workshops, annual CONNECT event and many other programs, the Hannah Grimes Center helps entrepreneurs overcome obstacles and launch successful businesses.

The Hannah Grimes Marketplace. located at 42 Main Street in Keene, is a retail store that focuses exclusively on local products.  The Marketplace helps build local businesses and connect businesses to regional customers.

To learn more about the Hannah Grimes Center and Marketplace, visit www.hannahgrimes.com.