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How to Get Your Press Release Published

There is a little known secret to getting your news printed in publications.  Marcia Passos Duffy, editor of The Business Journal, tells us how in this article that originally appeared in the May/June 2016 Outlook News "Ask the Expert" column.

The secret is this:  You have to think like a reporter.

What does this mean?

  1. You need to separate the real news about your company from promotional fluff, hype or cliches.
  2. You need to deliver a sharp story angle that's interesting to readers.
  3. You need to write this in a professional manner with a press release.

While there are plenty of reasons that a press release may be in order, here are some topics that are NEVER considered news:

  1. Hype about low prices and good service.
  2. General information about your company (this is OK for background, but not a press release).
  3. A story about the "wide selection" of products or other vague characterizations of a business or its products.

Now that you know when not to send out a press release, here are some good reasons that you should - remember, your press release is not an ad!
Think "NEWS":

  1. New location
  2. New business name
  3. New work with nonprofits - such as a charitable contribution, or special work with charities (for example, an accounting business that is offering free financial counseling to disadvantaged families).
  4. Unique new product or service that has been added on to a business - unique to the industry or the area.
  5. A significant new contract your business has landed.
  6. Award given to member of the business or company itself.
  7. Business owner attending a conference or completing a degree/certificate relevant to business.

You don't need to send out a press release for every little thing your company does, but if it meets the criteria of being "newsworthy", sending out press releases will help get you coverage on a regular basis.

About the author...Marcia Passos Duffy is the founder of The Small Business Journal which recently merged with The Keene Sentinel's Business Monadnock to form The Business Journal.  She is also the owner of Backporch Publishing, LLC, which publishes atHome Magazine and The Heart of New England online magazine.

Congratulations 2015 Business of the Year Winner!

On January 6, 2016, the Greater Keene Chamber of Commerce honored the Hannah Grimes Center and Marketplace with the 2015 Business of the Year Award.  The winner of the award is determined by a committee of the past five years' award winners.  This year, the committee consisted of representatives from Markem-Imaje, Antioch University New England, Savings Bank of Walpole, Luca's Mediterranean Café and the W.S. Badger Company. GKCC members are welcome to nominate an  organization or self-nominate their own.

The Hannah Grimes Center is a 501 (c) 3 nonprofit organization based in Keene, NH.  Their mission is to inspire businesses and the community to innovate, connect, thrive and give back.  The organization believes that business and community are inextricably linked; the success of either is contingent upon the success of both.

The Hannah Grimes Center for Entrepreneurship educates, supports, and assists in the successful development of entrepreneurs who are committed to building a vibrant community.  Through the incubator, various workshops, annual CONNECT event and many other programs, the Hannah Grimes Center helps entrepreneurs overcome obstacles and launch successful businesses.

The Hannah Grimes Marketplace. located at 42 Main Street in Keene, is a retail store that focuses exclusively on local products.  The Marketplace helps build local businesses and connect businesses to regional customers.

To learn more about the Hannah Grimes Center and Marketplace, visit www.hannahgrimes.com.

Welcome New Board Members!

The Greater Keene Chamber of Commerce began a new fiscal year on October 1, 2015 and welcomed a new board of directors:

New Board Members: Michael Breshears (Keene Sentinel), Laurel Boivin (Eversource), Alec Doyle (Colonial Theatre), Mike Farhm (MacMillin), John Killburn (GS Precision, Keene), Adam Kossayda (Bragdon & Kossayda Law), Todd Lewis (Markem-Imaje), Sue Silver (Mascoma Savings Bank), Cindy Westover (Galloway Real Estate)

Returning Board Members: Heather Minkler (Clark Mortenson Insurance), Maryann Lindberg (Keene State College), Christine Greewood (Savings Bank of Walpole), Don Driscoll (NGM), Mary Ann Kristiansen (Hannah Grimes), Lisa Nugent (People's United Bank), Cameron Tease (Monadnock United Way), Tim Murphy (Southwest Region Planning Commission), Sandie Phipps (CMC-DHK), Cole Mills (C&S Wholesale Grocers), Robert Phillips (Phil-Mack Media), Jarvis Coffin (Hancock Inn), Ben Fournier (Scores Sports Bar and Grille), Samantha Wilhelm (NBT Bank)

What is a Chamber of Commerce?

            If you are a local or simply visiting Keene, you may have walked past our building. Meandering on the sidewalk, taking in all the various shops and establishments, at some point or another you might stop and look up at the red-white-and-blue decorative shades hanging from the windows. You see the plaque sign with the letters raised in gold:


            Glancing through our windows, you see a cozy waiting area, an office, and you think, “What a quaint little building.” Immediately following that, you may ask yourself, “Just what is a Chamber of Commerce, and why does Keene need one?”

            A chamber of commerce provides businesses with opportunities to network together in order to further their own interests, as well as the interests of their community, region, state, or nation. In other words, being a part of a chamber helps businesses grow and communities thrive.

            As for why Keene needs its chamber of commerce, one only has to walk around town. There’s a shop on every corner, a restaurant on every street. Rain or shine, the downtown is booming with traffic from tourists and townies alike looking for a bite to eat or some other reasonably priced delight.

            By supporting businesses both local and regional, the Greater Keene Chamber of Commerce helps its community to prosper economically. Never mind the college; business is the true lifeblood of Keene, and the chamber is its beating heart.

By Nicholas LaPointe, Keene State College GKCC Summer Intern